The Role Of Social Media Tiktok In Increasing The Interest In Entrepreneurship In The Millenial Generation
Keywords:interest in entrepreneurship, tiktok, millennial generation
At this time the world has entered the industrial revolution 4.0, where all life activities are based online. The advancement of the world of technology today requires the internet as a means of communication, data exchange, and information seeking media which is in great demand by every group, especially the millennial generation. This study aims to determine the role of tiktok social media in increasing interest in entrepreneurship in the millennial generation. The method that the researcher uses in this study is a descriptive qualitative research method by conducting interviews with 10 informants who have a TikTok account with more than 800 followers. The results of the interview show that TikTok plays a role in increasing interest in entrepreneurship in the millennial generation as a promotional medium and a forum for selling online. so there is no need to meet directly with consumers. That way, the millennial generation doesn't have to spend a lot of money to make brochures, and they don't have to rent an expensive place to sell.
Copyright (c) 2022 Journal Of Business, Social And Technologi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.